Why does the cosmetic industry prefer plastic packaging bottles?
If we compare a pure plastic bottle with a glass bottle, it is definitely the glass bottle that is more expensive and upscale, and therefore glass bottles are usually found in a variety of alcohol and perfume products. Glass bottles have a thoroughly pure and elegant charm, as well as a sinking feeling, which makes people feel that the cosmetics are of a higher grade and brings trust to customers. However, in the cosmetic packaging industry, plastic bottles have always occupied a large proportion. Some big brands have mainly plastic packaging, so why are all big cosmetics brands plastic bottles? Or why does the cosmetic industry prefer plastic packaging bottles?
I think the analysis can be based on the following points.
1. Plastic bottles have good mechanical strength. Its reliable sealing structure makes the performance of internal products reliably protected. The mechanical properties of plastic bottles are slightly lower than those of glass bottles, but they are sufficient for general product packaging. Compared with glass bottles, plastic bottles have more options in terms of technology and brand impression, which is conducive to showing various designs and brand packaging.
2. Good shelf effect. Plastic bottles are easy to print on the surface, which helps to promote sales. It not only reduces the cleaning process of glass bottles, which effectively saves labor costs. At the same time, the use of plastic bottles can effectively replace the noise pollution in the production process.
3. Light weight. Plastic bottle density is low, compared to the same volume of the container, plastic bottle mass is smaller than the glass bottle. Plastic can reduce the cost of raw materials, lighter weight, so the total price is relatively cheap.
