Analysis of the Design of Cosmetic Plastic Packaging Bottles
With the advent of the information age, people’s consumption patterns and values have undergone tremendous changes, and the increasing abundance of skin care products has diversified the choices of female consumers. As a result, there is a larger market space for personalized products for women, which also forces the design of cosmetic containers to change the old concept. The market needs to create a new visual image with a new visual language to fit the consumption concept of the new era.
At present, the design concept of “simple, rich in elements but not complicated” is more popular among consumers, which requires designers to deeply understand the market demand. Designers need to stand at the forefront of the trend, using modern design tools and rich design language to come up with new and unique creative ideas. While conveying the basic information of the product for the first time, it uses a unique and personalized design to shorten the distance between consumers and products.
Designers should consider environmental protection factors more in the choice of packaging materials, actively adapt to global green consumption, and promote the development of “green packaging”, which is also the design trend of female skin care product packaging bottles.
Cosmetics is an important commodity in the field of women’s consumption, and its packaging design plays an important guiding role in the perspective of modern women’s waiting for consumption. However, cosmetic packaging bottles are quite different in domestic and foreign markets. Let’s take a look at the domestic cosmetic bottle market. The first is that consumers are different. There is a big difference between domestic cosmetics consumers and foreign countries. The choice of materials in product design should also follow domestic consumers. The second is that the design elements of cosmetics are different. Domestic cosmetics are more inclined to Chinese-style elements on the packaging bottles. The third is the cost of cosmetic packaging bottles, and domestic ones will be more demanding.
What about the foreign cosmetic bottle packaging market? First of all, especially the European and American cosmetic bottle packaging market has a relatively long history, so the use of cosmetic bottles is more rational. Secondly, European and American countries emphasize the safety and environmental protection of cosmetic bottle materials. Finally, many well-known cosmetic brands do not have high cost requirements for cosmetic bottles.
Mastering these changes and differences will help cosmetic packaging design meet the consumption preferences of modern women under the new economic conditions, so as to explore new styles of cosmetic packaging design.
